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Conference Toolkit: Continue to #BreakTheBias for women in tech with resources from Spaulding Ridge and our speakers.

Sarah Barnes

Sarah Barnes

VP Marketing
Spaulding Ridge

Categories covered by Sarah

Sessions covered by this speaker


Women Elevate Awards Ceremony

About this Speaker

Sarah directs and oversees our marketing strategy and sales enablement at Spaulding Ridge. She is responsible for driving marketing efforts that contribute to long-term success that are in alignment with company goals, including (but not limited to) fostering opportunities for the net-new pipeline.

Her responsibilities include:

  • Develop and execute a complete marketing plan to increase brand awareness 
  • Set goals for internal teams, mentor up-and-coming talent, and develop scalable systems to measure success 
  • Manage the budget within Marketing department 
  • Leverage creative PR strategies to build relationships 
  • Continuous improvement and monitoring of all marketing projects and efforts

Sarah is an accomplished and seasoned B2B marketer and business development professional, with experience driving and creating brand marketing and sales strategies that contribute to the overall success and bottom line of an organization. She has extensive knowledge and practice in digital marketing, content strategy/marketing, SEO, social, and mobile. Sarah also has experience in gaining consensus from cross-functional/level global teams in order to accomplish objectives and is a frequent guest speaker and lecturer.


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